Privacy Policy

This Privacy Policy applies to exsnus.com (the “Site”), operated by ExSnus (“we”, “us”, or “our”). It explains how we handle your personal data, your privacy rights, and our data protection standards. If you have any questions, contact us at [email protected].

Who We Are and Data Controller

ExSnus is the data controller responsible for the processing of your personal data collected through exsnus.com.

Information We Collect

1. Contact Information: Your email address, provided voluntarily when submitting your plan check or joining our waitlist. We use this to send your customized schedule, updates, and account notifications.

2. Self-Tracking & Usage Data: Your inputs regarding pouch usage (e.g., frequency, pouch strength, brand preferences, financial expenditure, and reduction goals). This data is used exclusively to generate your personalized reduction schedule and improve our algorithmic models.

3. Technical & Ad Analytics Data: IP address, device type, operating system, browser parameters, and interaction metrics. We utilize tracking technologies (including cookies and pixels from Meta and TikTok) to evaluate advertising performance and site usage.

No Processing of Medical Data

ExSnus is a habit self-tracking tool, not a medical or clinical platform. We do not request, collect, or process health records, medical diagnoses, or clinical data. Please do not submit medical records or health-sensitive information to us.

Medical Disclaimer

ExSnus provides informational self-tracking routines and algorithmic schedules intended solely for habit management. ExSnus is not a healthcare provider, medical service, or licensed nicotine cessation therapy. Content provided on this Site does not constitute medical advice, diagnosis, or treatment. Always seek the advice of a physician or other qualified health provider with any questions regarding nicotine addiction or physical symptoms.

Trademarks and Brand Affiliation

ExSnus is an independent application. All product and company names, including but not limited to ZYN, VELO, LOOP, VOLT, and Rogue, are trademarks or registered trademarks of their respective holders. Use of these names on exsnus.com is strictly for descriptive, nominative fair-use purposes to allow users to track their specific habits, and does not imply any affiliation with, or endorsement by, these trademark owners.

Data Isolation and Advertising Platforms

We never share your individual quiz responses or calculated habits with advertising platforms. Third-party ad networks (such as Meta or TikTok) receive standard pixel conversion events (e.g., that a form was completed or a page was viewed), but never receive your specific pouch intake, calculated targets, or answers to habit questions.

Legal Basis for Processing (GDPR)

We process your data based on: (a) Consent for marketing emails and ad tracking cookies, which you may withdraw at any time; (b) Legitimate Interests in operating, securing, and improving our Site; and (c) Contract Performance where applicable to deliver requested services.

Data Retention and Your Rights

Your email and habit inputs are stored until you request deletion, or after two years of total inactivity. Under applicable laws (including GDPR and CCPA), you have the right to access, rectify, export, or delete your personal data at any time. To exercise these rights, email [email protected]. Requests are processed within 30 days.

Age Restrictions

ExSnus is strictly intended for legal adults aged 18 or older (or 21+ in jurisdictions where local law sets the legal age for nicotine product use at 21). We do not knowingly collect data from minors.